Get your products in front of holiday shoppers and celebrate your business as part of the SSTB community! The Holiday Gift Guide is back — a public showcase highlighting the amazing products offered by SSTB clients.
This is a simple, free way to increase visibility, connect with new customers, and potentially generate sales this holiday season.
Note: Participation does not guarantee sales, but it’s a great way to be featured and spotlight your business to a wide audience.
Join the Holiday Gift Guide
Why Participate?
- Visibility: Your business will be featured in an online guide shared with our mailing list of [X] subscribers and SSTB’s small business network.
- Highlight Your Products: Give shoppers a direct look at what makes your business unique.
- Potential Sales Opportunities: This opportunity allows exposure to new customers and potential buyers for your products.
Eligibility
While Start Small Think Big aims to highlight as many businesses in our community as possible in our Gift Guide, these criteria ensure that all participating businesses have the systems and processes in place to take part successfully, while also helping us run the campaign smoothly and measure its impact. To be featured, businesses must meet the following criteria:
- Business owner must be an active SSTB client (completed an intake with SSTB within the past 12 months). If you previously completed an intake with us but it’s been longer than 12 months, you must reapply and complete an intake before the application deadline.
- Business must sell retail goods (physical products). Unfortunately, we are not featuring businesses that only sell services in this guide.
- Business must have a functioning e-commerce website where customers can directly purchase products. Products must be able to ship nationally.
- Business owner must be able to create and manage an SSTB-specific discount code through their own e-commerce or point-of-sale (POS) system for the campaign period and must be able to report back on sales outcomes after the campaign ends.
- Business owner must submit their completed participation form with all required materials by the deadline (November 20, 2025 at 11:59pm EST).
Apply Now!
Don’t miss this chance to be featured in the 2025 SSTB Holiday Gift Guide and showcase your products this holiday season!
Deadline: November 20, 2025 at 11:59 PM EST
Have questions? Email us at hello@startsmallthinkbig.org
Please Note
Participation in this campaign does not guarantee sales — it is intended as a visibility and marketing opportunity for SSTB clients.
SSTB reserves the right to make final decisions about what can be included in the Gift Guide. For example, SSTB cannot feature products or services that are explicitly sexual in nature.
By participating in the Gift Guide, you agree to take full responsibility for your products, including how they’re made, labeled, sold, and used. You agree that SSTB won’t be held liable for any loss, damage, or injury related to your products.
FAQ
At this time, this opportunity is only open to active SSTB clients who have completed an intake within the past 12 months. Returning clients who previously worked with SSTB must reapply and complete an intake before the application deadline to participate.
Yes — all participating businesses must have a promotion or discount available for the campaign period to enable us to track sales. You don’t need to create a separate promotion if you’re already running one; you can use that same offer as long as it includes a trackable SSTB code. The level and type of discount is completely up to you — it could be 5% off, BOGO, free shipping, 10% off on a future purchase, etc. You can optionally offer a small extra incentive to make shoppers feel like they’re getting a special deal.
No — participation increases visibility and offers potential sales opportunities, but we cannot guarantee specific results.
Applicants will be notified by December 2, 2025.