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shop located in the heart of Downtown Oakland, ca

About the Business

Viscera is a USA-made brand and shop located in the heart of Downtown Oakland. Viscera opened in 2014 with the vision of brings ethical, well-made, and easy to wear pieces to the modern urbanite. In addition to our curated collection of minimalist clothing from small independent designers, we also have our own line of men and women’s clothing, 3D printed jewelry, and most recently our V by Viscera line of handmade apothecary products. You can find us online at or our storefront at 1542 Broadway Oakland, California.


Ari has a background in design and city planning and opened a curated clothing boutique in Downtown Oakland in 2014. In addition to her retail business, she has recently launched a design consulting business. Ari came to Start Small to seek legal advice as she looks to grow both aspects of her company.