This work is a group effort. We partner with community organizations and corporations, along with expert volunteers who share their time and skills to provide individualized finance and legal support covering a wide range of topics.
Over the years, we’ve covered everything from pricing and costs to business structures, contracts, pitching to funders, and more. Through workshops, surveys, and one-on-one sessions, we’ve listened to entrepreneurs about what they need and connected them with experts who can provide those resources.
Through the #AllForSmall community, we’ve learned what entrepreneurs need most. That feedback has shaped our legal and finance services, which we organize into four core pillars designed to support you and your business at all the different stages:
1. Get Your Finances Right
Learn how to manage your finances and make key financial decisions.
In times of economic uncertainty, financial clarity matters more than ever. From setting smart prices to keeping your books in order, this pillar equips entrepreneurs with the tools to understand costs, track cash flow, and plan ahead with confidence. With a strong financial foundation, you can make informed decisions that protect your stability today and position your business for sustainable growth tomorrow.
2. Get Ready for Investors
Learn how to finance your business, access capital, and pitch to potential investors.
Funding looks different for every entrepreneur. This pillar helps you define your capital needs, build financial projections, and showcase your business story to lenders, investors, or partners. You’ll also get practical legal guidance to help you pursue funding opportunities with confidence and clarity.
3. Protect Your Business
Learn how to address legal matters, and avoid potential pitfalls.
Running a business is challenging enough—especially in today’s uncertain economy. Every entrepreneur deserves the peace of mind that comes with knowing their business is on solid legal ground. This pillar is about helping you lay that foundation, from choosing the right business structure to protecting your ideas and business interests with sensible contracts. With straightforward – and free – legal guidance from your personal legal team, you’ll be better prepared to steer clear of costly missteps and keep your hard work secure.
4. Scale Your Business
Learn how to price smart, plan ahead, and scale sustainably
Growth is exciting, but it brings with it new challenges. This pillar is about helping entrepreneurs scale with intention—setting smart prices, putting strong contracts in place, and building the right systems in place so you have a strong foundation for growth. By combining solid financial planning with the right legal safeguards, you’ll have practical strategies to grow steadily and sustainably without exposing your business to unnecessary risks.
Interested in learning more about our work? Follow along with this new blog series as we share more about our Start Small journey, break down each pillar, and dive into the topics #AllForSmall entrepreneurs have asked for.
