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Small is powerful. Here's the proof.

Since 2010, Start Small has connected thousands of entrepreneurs with professional expertise to help them navigate challenges, make important decisions, and build stronger businesses. Here's what that impact looks like.

A grocer in glasses smiles at the camera while filling a glass bottle of olive oil from a bulk dispenser, Pride bunting strung above the shop window behind him.

Since 2010, small has added up to something big.

For more than 15 years, Start Small has connected entrepreneurs with expertise at critical moments in their businesses — from learning about an issue to getting connected with an expert who can help.

Expert-led learning

470

Expert-led workshops

22,430

Workshop attendances

One-on-one expertise

6,965

Entrepreneurs served

18,315

Business challenges connected to an expert

Our impact today.

Our network continues to put high-quality professional expertise within reach for thousands of entrepreneurs each year. In 2025:

  • 2,508

    Entrepreneurs served

  • 1,500+

    Pro bono experts

  • $23.8M+

    Value of professional services provided at no cost

Stronger businesses. Lasting results.

Access to expertise matters because of what entrepreneurs can do with it.

  • 97%

    Sustained operations

  • 85%

    Maintained or grew employment

  • 65%

    Maintained or increased revenue

  • 82%

    Saved critical time or money through expert guidance

Source: Start Small Think Big client outcome survey — based on 100 client responses collected in January 2025.

A food entrepreneur in a headscarf and colorful beads beams at the camera, her hands resting beside jars of her chow chow relish in her kitchen.

Who we serve.

Our work is designed to put professional expertise within reach for entrepreneurs who have historically had less access to it.

  • 71%

    Women-owned businesses

  • 70%

    Black, Indigenous, and People of Color (BIPOC) entrepreneurs

  • $55,301

    Average household income

What partnership looks like.

Tania Lopez of Coqui the Chef smiles at the camera in her chef's coat, standing at a stainless steel counter of prepped spices in a commercial kitchen hung with paella pans.

“Start Small Think Big has been the most essential partner for Coqui the Chef for nearly a decade. They didn’t just provide foundational legal support; they helped my business mature, scale, and stay competitive by providing technical assistance across brand, e-commerce, and finance. I can always say they’ve had my back.”

Tania Lopez Coqui the Chef
Cover of the 2024 Start Small Think Big annual report.

See the full picture.

Explore our latest annual report for a deeper look at the entrepreneurs we serve, the expertise our network provides, our business outcomes, and what we're learning from our work.

Help create what comes next.

Every entrepreneur deserves access to the expertise that helps businesses thrive. Help put that expertise within reach for more small business owners.