Small business story: Pure Joy Coffee
When everything closed down in 2020, Delia and Chris saw a chance to build a business and a life together. Their Colombian specialty coffee company has grown every year since.
Delia and Chris founded Pure Joy Coffee, a New York City-based e-commerce coffee roasting company, where they sell 100% Colombian specialty coffee online.
When everything closed down with the COVID pandemic, their lifestyle and jobs changed quickly, but they saw within that change an opportunity to spend more time building a business and life together — and they came up with something that satisfies their passions.
Since joining the Start Small family, Delia and Chris have seen their business grow dramatically. Start Small Think Big's legal, financial, and marketing volunteers have provided Pure Joy Coffee with ongoing support around business operations, copyright and trademark, calculating profit margins, and building an online presence.
Delia and Chris have seen several exciting outcomes from working with Start Small Think Big, including a major sale around International Women's Day, an appearance in the Start Small Think Big Holiday Gift Guide that resulted in a significant bulk order, and meeting mentors who continue to support them.
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