
Our online events and educational workshops are informative and FREE for all entrepreneurs. Beyond our services, we aim to create more inclusive digital and in-person learning and networking opportunities to support entrepreneurial and small business success.
Business Storytelling 101: Craft a Brand Narrative That Connects and Converts
Struggling to stand out in today’s crowded market? Storytelling is the key to building authentic connections with your audience—and turning those connections into loyal customers.
Join Start Small Think Big for a 90-minute workshop that dives deep into the art and strategy of brand storytelling. You’ll hear from a powerhouse panel of expert marketing entrepreneurs who have helped businesses—from solo founders to global brands—shape compelling brand narratives that resonate and convert.
In this session, you'll learn how to:
- Discover your authentic brand voice
- Create messaging that connects emotionally and drives action
- Understand your target audience to craft stories that truly land
- Build long-term brand loyalty through storytelling consistency
Stick around after the panel for an engaging networking session with fellow entrepreneurs, where you can exchange ideas, share experiences, and form valuable connections.
Whether you're launching your business or refreshing your brand, this workshop will give you practical tools and inspiration to take your storytelling game to the next level.
Meet the Experts:
Shena Nicole – ChatGPT-certified brand consultant and business coach with clients featured in People Magazine and partnerships with Victoria’s Secret. Speaker and educator at NYU, L’Oréal, Fiverr, and Google.
Dominique Zonyeé – Founder of Apartment 1A, strategist, educator, and cultural curator who’s worked with Fortune 500s and grassroots brands alike. She blends journalism and branding to build stories that spark change.
Christine Gardiner – Author, podcaster, and storytelling strategist helping brands and individuals shape authentic, impactful narratives that inspire and heal.