Our online events and educational workshops are informative and FREE for all entrepreneurs. Beyond our services, we aim to create more inclusive digital and in-person learning and networking opportunities to support entrepreneurial and small business success.
Intellectual Property Essentials: Understanding the Basics
In this practical webinar hosted by attorneys from Alston & Bird, you’ll learn how intellectual property (IP) applies directly to your products, services, content, and brand. We'll break down the differences between trademarks, copyrights, patents, and trade secrets, so you can confidently identify what protections make sense for your business right now. Plus, you'll learn how to avoid costly legal mistakes when using photos, music, content, or ideas that belong to others.
Whether you're building a brand, launching a product, or growing your online presence, this session will give you the IP fundamentals every entrepreneur needs to protect their work and stay compliant.
What You’ll Learn:
- IP 101 for Entrepreneurs: Understand the key differences between copyrights, patents, trademarks, and trade secrets—and what each protects.
- Smart IP Strategies: Learn which types of IP protection are most relevant and affordable for your business stage and goals.
- Avoid Legal Trouble: Discover practical tips for using images, videos, written content, or business ideas legally—without accidentally infringing on someone else's rights.
Why You Should Attend:
- Expert Guidance: Learn from experienced professionals on avoiding IP pitfalls and maximizing your rights.
- Live Q&A: Get your specific questions answered by experts in real-time.
- Take this step to strengthen your business by understanding and leveraging IP effectively.
