Tammeca Rochester

Tammeca Rochester’s indoor cycling business Harlem Cycle saw revenue decreases of more than 50% after they were forced to close their studio’s doors in March 2020 due to the pandemic. Tammeca had to get creative and quickly pivot their business model online in order to stay afloat. Tammeca knew they needed financial and legal assistance to transition their business online. Start Small Think Big helped facilitate a one-time $5,000 grant to create digital classes, and our legal program provided them with contract assistance to ensure protection of their unique business model. Harlem Cycle was able to reopen its physical location while Tammeca continues to expand their virtual business and develop new revenue streams.