Nancy Rosales

Longing for their family and Mexican culture, Nancy Rosales, created Pepitos Paletas— and began selling fresh homemade popsicles. While a freezer is usually required to deliver paletas without compromising the product quality, Nancy invented a unique freeze box that can store the paletas at the desired temperature for up to 8 hours. Due to COVID-19, business sales decreased and Nancy sought assistance in pivoting their business model. Nancy attended Start Small Think Big’s marketing workshops and developed a membership subscription plan which enabled the business to keep going.