Hector Castillo Carvajal

Hector Castillo Carvajal is serious about coffee, so they created Don Carvajal Cafe to share their enthusiasm for craft roasted coffee beans, carefully sourced from hardworking farmers in Latin America, with the world. But when the pandemic hit, farmer’s markets closed, and Hector’s sales dropped. Hector reached out to Start Small Think Big, received a one-time $5,000 grant, and worked closely with our finance program on projections and planning to become a sustainable business. After attending our marketing workshops, Hector started selling cold brew and making home deliveries, all while planning for the future. Currently, Hector plans to complement their e-commerce business with a new brick-and-mortar location in the Bronx.