Emerging Black-Owned Brands on Instacart

Instacart is committed to help create more equitable outcomes for historically underrepresented entrepreneurs and CPG brands. The Instacart Ads Initiative is an investment of up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. Eligible brands will receive Instacart Ads credits to use with the company’s flagship sponsored product offering.

SoGal Black Founders Startup Grant

SoGal Foundation has teamed up with Winky Lux, bluemercury, twelveNYC and Lively to make a small step towards progress by providing at least (3) $10K and (6) $5K cash grants to Black women or nonbinary entrepreneurs. Awardees will also receive tactical help navigating the fundraising environment at large so that they will have a more equitable opportunity at scaling the next billion dollar idea. They will also receive lifetime “ask-me-anything” access to the SoGal Foundation and SoGal Ventures teams. We know this is a small start, and we are hopeful that it will grow.