Adriana owns a small piñata and party store in the Bay Area, California. This specialty store sells authentic Mexican candy with a large variety of piñatas and party decorations. The store attracts a wide range of Latinx customers, often parents looking to celebrate a birthday or other occasion. Adriana is looking to increase sales and a customer base by moving to a new location and improving her marketing.
Donnett and Natale are cousins that have an e-commerce business selling Jamaican-inspired caftans and accessories. Their clothes are designed for loungewear and warm weather, and want customers to feel confident in themselves and to feel comfortable throughout the shopping experience. They hope to improve their brand awareness by raising their e-commerce sales and increasing the different channels they are on with more in-person or wholesale opportunities.
Jordyn's business centers around personal and business financial literacy. Through her own experiences, she has learned a great deal about how to build credit, how to start a successful business, how to budget successfully, and how to avoid living paycheck to paycheck. She is especially passionate about supporting the Black community through financial literacy and helping to build the foundation for generational wealth.
Sisters Steph and Lizzy sell their works of art as original greeting cards, made with love. They design their cards to spark joy, acknowledge challenging times, celebrate achievements, and more. Once they aligned in their intentions and decided to team up, the sisters have been creating punny jokes, thoughtful notes, and beautiful paintings together since 2017. They strive to minimize their carbon footprint and print their cards in-studio in Brooklyn on recyclable, vegan, watercolor paper
Averjill supports family-forming via fertility, birth and postpartum doula services as well as offering employer family benefits consultations. She has always been heavily interested and involved in women's health, and after a career of over 15 years in the world of employer benefits, Averjill combined both areas of expertise to create a business that puts women and family benefits at the forefront.
Vanessa is a fashion design tech living in Jersey City. She offers technical design services for smaller brands wanting to start their own clothing line, and acts as a liaison between independent brands and large companies / factories. She wants to expand her services to create digital designs and different products that can be used for textiles. Vanessa's goal is to eventually open up her own clothing line and acquire more clients to maximize sales.
Janette has been a professional pelvic and lymphedema physical therapist for many years, and ultimately decided to start her own practice. She focuses especially on women experiencing pelvic pain and discomfort, and is working on building partnerships with other health & wellness organizations that reach similar audiences. She prides herself in providing individualized service that is more collaborative and holistic, focusing on the whole body.
Tiffany is a licensed massage therapist and the owner of her own practice. She previously worked for a larger chain, and did not feel valued by the company, so she left to start her own practice. Tiffany isn't in the practice for the money, and brings value to customers by paying close attention to their physical wellbeing and holistic wellness. She hopes to improve her marketing in order to have more loyal customers and consistent sales.
Cecilia is the owner of a small-batch, e-commerce almond butter business. Using Asian-inspired bubble tea flavors, Cecilia is a popular option at the farmers market for folks looking for a healthy and flavorful alternative to peanut butter. Cecilia is looking to scale her business and improve digital marketing to increase e-commerce sales, as well as eventually selling products in specialty grocery stores.
Mieko and her daughter, Kamari (or Kami), have created a non-soy vegan food stand in Oakland that has become very popular with customers who have specialized diets. Their plant-based meals are all made with local and fresh ingredients. They have obtained their brick-and-mortar restaurant in Oakland where they hope to introduce new communities to veganism.