“Community” can mean different things to different people, whether that means the city they live and work in, their personal network of friends and colleagues, or membership within clubs or associations designed for individuals with particular interests or backgrounds. For entrepreneurs, community is especially important as successful entrepreneurs harness the power of bringing people together—such as customers, investors, and team members—around a shared mission.

Building and cultivating a community, though, is challenging and requires determination, perseverance, and communication. Once you have established an authentic relationship with your community, the sky is truly the limit as your community becomes your company’s ambassadors, enabling you to exponentially scale your business and its brand awareness.

In this workshop, EZ Newswire founders Caitlin Kelly and Neel Shah show how the service they’ve built makes it easy for entrepreneurs of all backgrounds to communicate and share business news with their community.