Small Business Story: Pure Joy Coffee from Start Small Think Big on Vimeo.


Delia and Chris founded Pure Joy Coffee, a NYC-based e-commerce coffee roasting company, where they sell 100% Colombian specialty coffee online. When everything closed down with the COVID pandemic, their lifestyle and jobs changed quickly, but they saw within that change an opportunity to spend more time building a business and life together - and they came up with something that satisfies their passions. Since joining the Start Small family last year, Delia and Chris have seen their business grow dramatically. Start Small’s legal, financial, and marketing volunteers have provided Pure Joy Coffee with ongoing support around business operations, copyright and trademark, calculating profit margins, and building an online presence. Delia and Chris have seen several exciting outcomes from working with Start Small Think Big, including a huge sale from Women’s International Day, appearing in Start Small Think Big’s Holiday Gift Guide, which resulted in a major bulk sale, and meeting critical mentors who continue to support them.

Visit Pure Joy Coffee


Do you have a Small Business Story you would like to see featured in our blog? 

We’re inviting small business entrepreneurs to share your story for a chance to be featured in our newsletters, social media content, and more. 

Keep reading below for the rules and specifications. We’re excited to hear your entrepreneur story. Happy National Entrepreneurship Month!



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If you’re not in the Start Small Think Big Small Business Community, answer these:

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