I started HZ Coaching Services a few years ago after being burnt out, which led to being fired, which was devastating. By then, my business had been in the back of my mind for 13 years. I took time out and focused on my well-being. As I recovered, I decided to open my business to help working moms find time for themselves. 
Wanda’s Cooking started in 2015 as a Pop-up Restaurant to share her passion for food culture. Recently, her Hot Pepper Chow Chow was featured in Bon Appetit. We asked Wanda to share a few tricks for small business success.
WITH PANDEMIC STILL IN PLAY, CONSUMERS ARE RESPONDING WITH NEW BEHAVIORS AND SHOPPING HABITS. Across various industries and markets, business owners are responding to the changes in consumer behavior which has seen a greater emphasis in digital and reduced-contact ways of accessing products and services. Learn more...
WHAT IS INFLUENCER MARKETING? Influencer marketing leverages the audience of key leaders to spread the word about a brand. By hiring or inspiring influencers to promote your business, they are able to spread your message to a larger market. Influencer marketing typically works in tandem with social media marketing and content marketing.
Make no mistake, the world is becoming more and more digital. Small businesses these days must have a digital presence in order to compete with larger players and on a global scale. Here are 3 things you must do as you prepare to launch digital marketing for your small business