In this session, we'll provide a high-level overview of Search Engine Optimization (SEO) and its importance for your online presence. You’ll learn how search engines work, get a clear definition of SEO, and understand the four key pillars that drive successful SEO strategies. We’ll also share actionable takeaways to help you optimize your digital content effectively.
 

Join us for an insightful session on Digital Marketing Strategies designed to prepare your business for the holiday season. You'll learn to craft effective holiday campaigns, optimize SEO and content, leverage social media, design compelling email marketing, utilize data analytics, and maximize ROI with targeted ads. This session offers practical knowledge and expert guidance to boost your sales, stay ahead of the competition, and enhance your marketing skills. Walk away with a comprehensive marketing plan, toolkits, and actionable insights to ensure a successful holiday season.

By attending this session, participants will gain actionable insights into improving customer retention and satisfaction, leading to increased revenue and brand loyalty. They will be equipped with tools and strategies to design exceptional customer experiences, ensuring customers keep coming back. This investment in learning will ultimately translate to a stronger competitive edge and higher lifetime customer value for their organizations.

This regional outreach event provides a unique one-stop shop for all businesses to learn how to contract with public agencies and general contractors and access low and no-cost support.

Are you ready to take your vending experience to the next level? Don't miss out on the Start Small Think Big, in partnership with New Voices Foundation, exclusive Vendor Booth Preparation Workshop! Join us for an immersive session designed to skyrocket your sales and transform your booth into a magnet for success. Get insider tips on how to best align your booth planning with your business goals, whether it's hitting specific daily sales targets, boosting brand visibility, or seizing networking opportunities.

Join us for "Ask an Expert: Perfect Your Pitch!" Whether you are a pre-launch business or a small business looking to impress potential investors or funders, this event offers a supportive environment to refine your pitch. Learn the essential elements of a compelling business pitch from seasoned experts who have both successfully pitched their own ventures and served as judges in pitch competitions. This unique two-hour event is divided into two engaging segments.

Review your website’s layout, user experience, functionality, visual design, and content, and get recommendations for improvement. An advocate from the New York City's Mayor's office of People with Disabilities will be joining this workshop to educate business owners about the importance of having a website that is accessible for all people.