One of the biggest challenges startups and new entrepreneurs face is staying on top of the game. When you don't have many (or any) employees, there is only so much you can do within one workday. Not only is this lack of fingers, eyes, and minds frustrating, but it can be highly detrimental for your business as well. Luckily, nowadays, there are an abundance of tools designed to help you stay sane while conquering the business world.
Walk before you run. Start with the basics to get the ball rolling. Facebook and instagram accounts are good standard-practice starters. Think about what kind of content and information that customers might be looking for. Having Facebook and Instagram provide great basic information and open avenues of communication for customers to ask questions.