Small businesses often struggle with money. Learn why entrepreneurs should be aware of the top ways small businesses can save money in their first year.

Read about the most common small business marketing mistakes so you know what to avoid and make the most of your marketing efforts.

One of the biggest challenges startups and new entrepreneurs face is staying on top of the game. When you don't have many (or any) employees, there is only so much you can do within one workday. Not only is this lack of fingers, eyes, and minds frustrating, but it can be highly detrimental for your business as well. Luckily, nowadays, there are an abundance of tools designed to help you stay sane while conquering the business world.

All social media platforms provide some in-app social media metrics. There are also many ways to read and interpret the numbers- it all depends on what your goals are and what you are measuring against. Here are some tips to point you in the right direction.

Hasta ahora, hemos dado una breve mirada de lo que puede lograr la incorporación de redes sociales en tu negocio. Pero, a continuación te compartimos algunos de los beneficios puntuales que te brindarán...

The important factor in setting yourself for success on social media is consistency. Most social media platforms have some way to plan and schedule content ahead of time, but regardless, putting a couple hours a week aside for social media creation will go a long way.

¿POR QUÉ SON NECESARIAS LAS REDES SOCIALES PARA LAS EMPRESAS PEQUEÑAS?

Walk before you run. Start with the basics to get the ball rolling. Facebook and instagram accounts are good standard-practice starters. Think about what kind of content and information that customers might be looking for. Having Facebook and Instagram provide great basic information and open avenues of communication for customers to ask questions.

Running a business that feels good while doing good is the dream for many. It doesn’t matter what industry you’re in, you can ensure your startup does good from the very beginning. It’s up to you to build a brand that gives back. Read more...